Untappd

Untappd Virtual Fest

Celebrating beer... in the middle of a pandemic

  • Illustration
Primary illustration for Virtual Fest event marketing materials

The Challenge

During the middle of the COVID-19 pandemic, Untappd cancelled the 2nd Annual Beer Festival. Given that the service industry had been hit so hard, Untappd pivoted to host our first Virtual Beer Festival in order to raise money to support restaurant owners and employees during Covid via the Restaurant Strong Fund.

Timeline

2 months

My role

  • Illustration design
  • Assist lead designer with web layout + illustration use
  • Printed cards
Redesigned reports pageRedesigned reports pageRedesigned reports page

The Outcome

The Untappd Virtual fest was conceptualized, negotiated, put on sale, developed, curated, rehearsed, and executed in 50 days. It took a ton of effort and communication across teams, but together we were able to accomplish the following:

$12,000+

Donated to RSF

2,050

Tickets sold

15,000+

Chat messages

Redesigned reports page